Product photos with their backgrounds removed are ubiquitous in the world of e-commerce. The logic behind this trend is quite simple. When put against a monochrome background, products take center stage they are supposed to. In addition, edited photos reduce page loading speed.

And the beauty of it is that you do not even have to be a graphic or web designer. Namely, with the proliferation of easy-to-use tools, you can edit product images fuss-free and make them speak volumes about the value and quality of your offerings. Here is how to make the magic happen.

Background removal 1:1

So, the goal is clear. You want to create product photos that arrest consumer attention and propel visitors toward a purchase. This is easier to do when there is no background to act as a distraction. Indeed, image background remove is usually the first task that sets the stage for further image optimization and editing (adding digital artwork for instance).

However, things are not as simple as they may seem. Yes, in a nutshell, there are only a handful of steps to take: selecting an image you want, adding an Alpha channel for transparency, separating the background, and hitting “Delete” button. There is only one problem— tasks such as establishing the border between the product and the background require utmost precision.

This is especially true in instances of dealing with complex backgrounds instead of whites and solid tones. Getting rid of background remaining around the edges can easily become a hassle. The good news, though, is that there is a wide range of professional photo editing tools. They enable you to draw attention to the product and achieve much-needed aesthetic consistency.

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Tools Of The Trade

Photoshop is one of the most common solutions used today and it is more than fit for background remove action. But, you could also consider lightweight and

scalable alternatives such as Pixc.com and Paint.net, as well as open source software tools in the league of GIMP. Along the similar lines, you have the option to utilize native apps. Preview is available for Mac OS X and its dropdown “Select” menu contains “Smart Lasso” and other handy tools.

Just because a tool is free does not mean it is bad. After all, you do not need a ton of bells and whistles. Aforementioned platforms possess removal functions and also have one thing in common: they all-in-one dashboards with user-friendly interface, less moving parts to work with, and intuitive controls. Hence, they streamline visual content management without compromising the end result.

So, you want to stick to products that have background, removal, and resizing options. They should also offer easy uploading, click-and-drag features (“Magic Wand” tools), customizable templates, and effortless publishing. That is the best way to integrate retail-worthy photos across channels and touch points (product ads, catalogues, brochures, product pages, etc.).

Conclusion

Background removal is a crucial editing process that enables brands to optimize product imagery. Of course, you have to do it right in order to showcase your products in a professional manner. So, do your research and select the right editing tool. Let your products take the spotlight and you should be able to boost conversion rates and elevate online sales.

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